It’s not a secret that the fashion industry is pretty messed up and we are all affected by it, whether we love fashion or aren’t interested in it at all.
With fashion show after fashion show, we see the feminist movement creeping up on today’s catwalks. As models walk down wearing feminist t-shirts it’s hard for me to decide whether I’m into it or not. With more people talking about feminism nowadays, I question: Is the attention on this movement is only happening because it has become more popular and cool? If designers are treating feminism as a trend to sell clothes, make money, and gain customers, do they really mean what they are promoting on the runways? It brings about this idea of “light hearted feminism” instead of promoting activism and raising awareness about the seriousness and complexity of the women’s rights movement. Feminism is nothing without true ACTION. By having models walk down the runway with posters and feminist slogans it brings attention to the issue, but doesn’t really do much more. However, the exposure can be positively influential and those who may have not cared about it all may begin to pay attention to it now.
Many designers are doing it right. All of the proceeds from designer Jonathon Simkhai’s “Feminist AF” t-shirts go to Planned Parenthood. Designers are raising awareness, and showing their support and political views, which could be very influential to their customers. The industry came together in the record-breaking Women’s March and helped make #NastyWomen and #ImWithHer hashtags that more people were willing to use. We saw brands feature models of different ethnicities, body types, skin color, etc. Some fashion magazines and advertisements are becoming more diverse and representative of different types of women. But, if the brand doesn’t actually sell clothes for women of all sizes, but is promoting it, what do we do with that? If the brand claims to support feminism but uses it to make money and wears feminist words lightly, then what is their real intention? When a designer like Christian Siriano who has been focusing on diversity and realistic representation of women throughout his career makes a political statement with a “People are People” t-shirt, it makes sense. But when a brand does it to gain popularity or “fit in”, it’s questionable. It’s the nature of the industry to move from one trend to the next. Fashion trends die out. Let’s make sure feminism doesn’t.
So, can feminism be fashionable?
It comes down to the individual. When you look at t-shirts with feminist sayings, does that make you feel good? If promoting that movement does, then fill your wardrobe with Simkhai’s shirts! Feminism in the fashion industry should be all about making women feel good about themselves. A lot of the industry’s problems lie in how they express beauty ideals. Women are taught to hate their hair, their stomach, their legs, their dark skin, their light skin, their boobs and butt, and the list goes on forever. If fashion designers can first teach us to love our selves and how we look, then we can move forward and support the industry in its activism. By seeing that on the runway, in ads, or in magazines, we can incorporate it into our own lives and use fashion to embrace the people we are as well as those around us. Don’t do it for the brand—do it for yourself. You don’t have to do your make-up or hair everyday. Or, you can do a full face of makeup and wear heels to class. You don’t have to wear a bra all the time and you should wear your bathing suit proudly! Of course this is not easy because of what the industry focuses on, but as feminist individuals we can turn that around. Use fashion to make YOURSELF feel good. If the industry moves forward with this attitude and is sure to truly and realistically portray genders, bodies, class, ethnicities in the right way, then we will begin to feel better about supporting brands that claim to be raising awareness. If you focus on what you love about yourself and use what you wear to show it off, then that is how feminism can be fashionable.
Got my inspo from this article I absolutely loved by Olivia Muenter!
Also check out this youtube video “ON FEMINISM IN FASHION”
Social Media Assistant, What the F Magazine